It is true that traditional shampoos do use salt. It’s just that, table salt is the same that you would eat. The concentration of salt will be ~0.5-1% of the formula. At this level, salts have no drying properties. It does however provide the viscosity or thickness to the formula. Without the salt, the shampoo would be as thin as water. So, next time you are thinking why is salt in my shampoo it’s so that it stays in your hand while you are applying it to your hair.

This is a list of hair processing damage from most to least damaging: Relaxing Perms Coloring/bleaching Brazilian straightening Flat Iron Blow drying Air drying.

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This is due to the build-up of conditioning ingredients: dimethyl fluids (dimethicone and all its derivatives). The reason this material is a problem is that washing your hair will only remove ~10% of it. To give an analogy, dimethicone is the main ingredient in pledge. Have you ever tried to get pledge off a surface? You can’t, and it’s all due to the chemistry of the molecule. This is why we purchase conditioning ingredients that can be removed when washing your hair with TOR.

This answer needs to start with a bit of understanding of organic chemistry nomenclature. Organic chemistry names the site of a molecule that can be functional, in this case, alcohol. All the term alcohol means to a chemist is that the molecule contains an alcohol group (-OH). So, as an example, ethanol is an alcohol that we can drink and is slightly drying. Another alcohol is cholesterols but trust me these are not drying but are moisturizing. In conditioners, we typically use cetyl or stearyl alcohol. Both of these alcohols are waxes (solid and white) at room temperature and they are used to build the cream based structure of the conditioner. These alcohols are also use in hand moisturizers but for some reason consumer are under the misconception that in conditioners they dry you out.

We want to get everyone their orders as soon as possible and make our best effort to do so. Orders placed after 12 pm (Mountain Time) Monday - Thursday, will ship the following morning. Orders placed after 11 pm (Mountain Time) on Friday will ship the following Monday. The shipping companies in our town aren't open past noon on Friday. We appreciate your patience.

Parabens are preservatives for personal care formulations (skin and hair). This class of compounds has been put in a difficult position as many of them are safe and effective. That said, you need to look closer at the individual molecules to decide how safe they are or are not. Methylparaben has been shown to be very safe and effective for the last 50+ years. That said, ethyl and propylparaben have been shown to mimic estrogen which is not something we do at TOR. We have taken the approach at TOR that we will not use parabens as there are many options available that are safe, effective, and don’t contain the baggage associated with them.

We believe in our products. If you’re not satisfied with your first few washes, or you don’t find our products work for you, we’ll buy it back. No hassles. Just pay return shipping and we’ll refund your purchase. Refunds are up to our discretion. Contact us if you have questions about your specific scenario.

99% of Shampoos and Conditioners on the market are basically the same. They all use the same conditioning ingredient: Dimethicone. This ingredient builds up on the hair, resulting in the need to wash often while making hair harder to style. I know it's crazy, right? Why would a brand make it harder to clean and style hair? Because it is cheap. Here at TOR, we don't use Dimethicone. By removing the ingredient, you can increase the time between washes. Our bodies simply cannot create enough oil in a day to make hair look greasy... that's all the build-up you are seeing. We introduce ingredients that condition without the build-up and provide a natural feel when your hair dries.

All of our shampoos are formulated to strengthen hair from roots to ends.

The short answer is no. This is however a very common concern/thought. What typically happens is that your hair gets so coated by the dimethicone in the shampoo and conditioner that you begin to believe that your shampoo and conditioner are not working. This normally results in consumers switching to a different shampoo and conditioner only to find that within a couple of washes, they will be in the same place and will think again that their hair got "used to it". The reason that switching shampoo/conditioner doesn’t work is that 90% of shampoo and conditioners use the same or similar conditioners that build up on the hair. We don’t use dimethicone at TOR and as a result, we remove this problem.

The reason you see puffs of smoke when you flat iron is due to water that is trapped inside the hair evaporating and causing a small puff of water to escape.

Dimethicone is a counter-productive product chemical used in many skin and hair products. With hair, in particular, dimethicone's chemical structure makes it incredibly difficult to wash out. The conditioner coats the hair and blocks any new moisture from absorbing into the hair itself. While it feels silky after the first wash, it ultimately dries out hair and makes it more difficult to style & manage.

Brazilian straightening is a chemical process that straightens hair in a semi-permanent configuration. This process utilizes formaldehyde and heat to rearrange the hair bonds to make the hair temporarily straight. The formaldehyde is typically 10-20% of the formulation. Formaldehyde is a cancer-causing material and it is normally used to embalm bodies. In addition, Brazilian straightening is illegal in Brazil due to health concerns. We have been asked to create Brazilian straighteners for our brand and for others and we refuse. We have a philosophy that we will not create products that we wouldn’t use on our child and this would fall into that category.