In my opinion, luxury is a product that is beautiful, elegant and represents the culture. It’s born of love. Luxurious products should have the ability to grasp people’s hearts, and it is love that makes products survive. I hope people are buying my dresses because they love them, not because they want to show off.
I have had this quote on my wall since I started TOR. I read it every day, it exemplifies what I aspire to build into every product I design. Luxury is an experience and performance. I will always strive to provide the best hair care performance and experience ever created.